POSITIONING
AND INFLUENCE POWERED
BY THOUGHT LEADERSHIP

KEY QUESTIONS TO ANSWER BEFORE ADOPTING A
THOUGHT LEADERSHIP STRATEGY


WHAT ARE THE STAKES?


What exactly are we trying to achieve with the campaign we're planning?


Recognition, influence, relevance, differentiation?


WHO IS
OUR TARGET AUDIENCE?


Are we clear on

who we want to reach, and

what we want to achieve from this audience?


HAVE WE REACHED
A COMMON GROUND?


¿Are we on the same page regarding the level of exposure and risks we assume in order to reach the goals of the initiative?


WHO ARE WE COMPETING AGAINST?


How does our message make a difference??


ARE WE GOING TO BE
RELEVANT?


How can we raise interest in our narrative and in the ideas we're going to build?


CAN WE GUARANTEE THAT OUR CAMPAIGN HAS THE DESIRED IMPACT?


Are we reaching our target audience with the correct language, formats and through the right channels?


WHAT ARE THE STAKES?


What exactly are we trying to achieve with the campaign we're planning? Recognition, influence, relevance, differentiation?


WHO IS OUR TARGET AUDIENCE?


Are we clear on who we want to reach, and what we want to achieve from this audience?


HAVE WE REACHED A COMMON GROUND?


Are we on the same page regarding the level of exposure and risks we assume in order to reach the goals of the initiative?


WHO ARE WE COMPETING AGAINST?


How does our message make a difference?


ARE WE GOING TO BE RELEVANT?


How can we raise interest in our narrative and in the ideas we're going to build?


CAN WE GUARANTEE THAT OUR CAMPAIGN HAS THE DESIRED IMPACT?


Are we reaching our target audience with the correct language, formats and through the right channels?

WHAT WE DO?

LEAD BY THOUGHT
IS A STRATEGIC POSITIONING CONSULTANCY.

In a context of information overload, it is essential to have a fresh approach to target key audiences, stand out and position ideas and high-value content.
We focus on creating leadership and positioning firms and institutions through engaging narratives and storytelling built on relevant, unique and organized ideas. That, to us, is thought leadership.

READ MORE

HOW WE WORK?

From conceptualization to finished product, we provide advice and manage the design, research, production and communication of valuable and insightful content.

READ MORE

OUR
APPROACH

We design and execute strategies aimed at strengthening the reputation and influence of an organization and their leaders.

VISION

GOAL

RULES OF THE GAME

Thought Leadership is:
  • The creation and communication of relevant and insightful ideas.
  • Helping companies, institutions and their leaders to build a reputation strategy, stand out from competitors, while gaining impact and influence.
  • Achieve legitimacy and a distinct positioning in their fields of expertise and among their target audience.

We look to position our clients in a context of recognition and influence.

Our work should help accomplish:
  • Relevance Target-audiences should positively value our client for his/her knowledge and ideas
  • Trust Target-audiences should view our client as a reference and a trusted ally.
  • Credibility Target-audiences should trust the accuracy and reliability of the whole process.

OUR
TEAM

Specialists in positioning, communication and reputation management in corporate and institutional settings.

READ MORE

Get in touch.

Send us an email and we will get back to you

hello@leadbythought.com
LEAD BY THOUGHT SL
8th Concha Espina St., 5th floor, 28036 Madrid
hello@leadbythought.com
GET IN TOUCH
PRIVACY POLICIES