POSITIONING
AND INFLUENCE POWERED
BY THOUGHT LEADERSHIP

WHO WE ARE

JAVIER GARILLETI
PARTNER
Positioning, Reputation, Sustainability and Corporate Interest Management
GABRIELE CAGLIANI
PARTNER
Corporate Communications, Public Positioning and B2B Marketing
CHRISTOPHER BJØRK
PARTNER
Corporate, Financial and International Communication
MARIA GÓMEZ
PARTNER
Strategy, Innovation, Reputation And Sustainability
MARÍA CUESTA
SENIOR MANAGER
Corporate and Financial Communications and Content Strategies
YANN MORELL Y ALCOVER
SENIOR MANAGER
Financial Communication, Sustainability and Content Generation
TERESA SÁNCHEZ
MANAGER
Financial Communication And Digital Content

VIRGINIA HARO
CONSULTOR SENIOR
Communication and Public Relations

TOMÁS LÓPEZ MORALES
ADVISOR
Public Affairs, Strategic Positioning and Crisis Management

CONSUELO ARIAS
ADVISOR
Corporate Communications, Crisis Management and Innovation
MARTA TURÉGANO
ADVISOR
Corporate Communication And Marketing And Relationship Marketing
JAVIER GARILLETI
PARTNER
Positioning, reputation, sustainability and corporate interest management

Javier has decades of experience advising firms, institutions and executives on their positioning. At consulting firms EY and PwC he ran the positioning, reputation and sustainability practice, combining these duties with managing the Foundation at both firms.

Javier started his career in banking, holding several positions within change management and internal communication at Banesto and Banco Santander.

He is currently vice-chair of DIRSE, Spain’s Association of Corporate Responsibility Executives, a member of the Advisory Board of the Tomillo Foundation and Trustee of the Iter Foundation. In 2015, Javier was part of expert committee that collaborated with Spain’s financial markets supervisor the CNMV on the drafting of the country’s code of good governance.

Javier holds a degree in Journalism from Madrid’s Complutense University.

GABRIELE CAGLIANI
PARTNER
Corporate communications, public positioning and B2B marketing

Gabriele was Director of Communications, Marketing and Branding at EY in Spain and responsible for the firm’s external communications in Italy, Spain and Portugal. He later joined Vueling as communications director, with responsibility for media relations and the Social Media Hub, in Spain and internationally.

He started his career in journalism, first as a reporter at El Economista and then at Expansión, covering industries  such as Professional Services, the Automotive Industry and Tourism.

Gabriele is an Italian national but has lived in Spain since 2002. He holds a degree in communication from IULM University in Milan and in Journalism from CEU San Pablo University. He also holds a PDD from IESE Business School.

CHRISTOPHER BJØRK
PARTNER
Corporate, financial and International communication

Christopher was for more than a decade a correspondent in Spain for The Wall Street Journal, covering banking, M&A, corporate and the economy.

In early 2017, he founded the strategic communications consultancy Bjørk & Brown specializing in advising on complex financial communications, crisis management and positioning strategies. One of his areas of work is advising tech startups and scale-ups.

A Norwegian national, Christopher has been based in Madrid for more than 20 years. He has been an associate professor in Communication at IE University, holds an executive MBA from IE Business School and a degree in Journalism from Universidad Carlos III de Madrid.

MARÍA GÓMEZ
PARTNER
Strategy, innovation, reputation and sustainability

María has more than a decade of experience as a business consultant in firms such as PwC and EY, where she specialized in the area of Reputation and Sustainability. She has advised some of Spain’s largest firms, multinationals, as well as mid-sized firms and foundations, on their positioning and sustainability strategies and corporate governance.

In recent years, María founded and led four startups within Health & Wellbeing, Edtech, Proptech and Mobility.

María holds a degree in Environmental Sciences and an Executive MBA.

MARIA CUESTA
SENIOR MANAGER
Corporate and financial communications and content strategies

María had a long career as a newspaper reporter and editor, rising through the ranks first at La Razón and then ABC where she worked for almost fourteen years and for a time headed up the Economy section. She was responsible for a wide range of economic areas, from financial, banking and business information, as well as economic correspondent in Parliament with a specific focus on labor market reforms.

She advises clients on crisis management, and corporate communication issues, leading a team of communication consultants.

María holds a degree in business administration from the Universidad Autónoma de Madrid.

YANN MORELL Y ALCOVER
SENIOR MANAGER
Financial communication, sustainability and content generation

Yann has worked at Robeco Institutional Asset Management for the past 6 years, where he was responsible for all written content, including sales material and thought leadership , later specializing in thematic investing strategy, emerging markets and sustainability.

Prior to that, Yann worked for more than a decade in international media such as the Financial Times, Dow Jones and Wall Street Journal.

Yann trained at the University of Paris Dauphine where he graduated with a master’s degree in business administration and management. He also holds a master’s degree in financial journalism from the City University of London, for which he received a scholarship from the Marjorie Dean Foundation run by The Economist.

TERESA SANCHEZ VICENTE
MANAGER
Financial communication and digital content

Before joining Lead by Thought, Teresa worked for 13 years at ABC newspaper, where she covered consumer and financial issues and coordinated the online Economy section.

She began her journalistic career at Spanish news agency EFE and also has done stints at Cadena SER and 20 minutos.

Teresa holds a degree in communication from the Complutense University of Madrid, as well as a degree in Comprehensive communication from Francisco de Vitoria University. After graduating, she obtained an Argo Scholarship in the United Kingdom. She has also completed courses in law at the UNED.

VIRGINIA HARO
CONSULTOR SENIOR
Communication and Public Relations

Virginia began her professional career as a journalist in Spain at Agencia EFE, where she worked for four years. Later, she lived for a decade in Middle Eastern and South Asian countries. First in Jerusalem, where she worked at the Spanish Agency for International Cooperation and Development (AECID), and later in New Delhi.

She has worked in different strategic communication roles for the past four years.

Virginia holds a degree in information sciences from the Complutense University of Madrid.

TOMÁS LÓPEZ MORALES
ADVISOR
Public affairs, strategic positioning and crisis management

Tomás advises different institutions and companies on strategic positioning and crisis management.

A large part of his career has been spent in economic journalism. He was deputy editor of the magazine Actualidad Económica, and covered aspects related to the social impact of new technologies in El País Retina. He also collaborated with the consulting firm Prodigioso Volcán.

In the political sphere, he worked in the Madrid City Council as a Communication and Strategy advisor and was part of the campaign teams for three elections.

He holds a degree in Information Sciences and a Master’s Degree in Journalism from the Universidad Autónoma de Madrid/Escuela El País, and has completed his training at the Universidad Pontificia Comillas and Columbia University in New York.

CONSUELO ARIAS
ADVISOR
Corporate communications, crisis management and innovation

Consuelo has spent most of her career in Iberia’s Communication department, where she was responsible for international media relations. She has also worked in the Communication Office of the Military Emergency Unit (UME).

She holds a degree in information sciences and journalism from the Complutense University, and has three postgraduate degrees: Expert in Communication and Political Management from the Complutense University, PD in Corporate Communication and Management from IE Business School and Executive Program in Artificial Intelligence from Schiller International University.

MARTA TURÉGANO
ADVISOR
Corporate communication and marketing and relationship marketing

Marta has held management roles in corporate marketing and communications at leading Spanish and international firms designing client strategy, branding and corporate reputation strategies. She specializes in designing relational marketing strategies and events.

Marta has worked at Santander, Telefónica, KPMG and Clifford Chance and is founder of the Art Club which promotes exclusive and unique cultural activities.